Nov 18, 2020
PR People Are Already Marketing to Influencers On the latest episode of the PR Talk Podcast host Amy Rosenberg interviews digital and social media marketing expert Neal Shaffer. Neal has written four books on social media including his most recent, The Age of Influence. See the entire write-up...
Nov 4, 2020
Moving Past Suggesting and Implying Fabiana Meléndez has a clear definition for the work marketers and PRs do. “At the end of the day, we’re storytellers and communicators,” she says. “We take concepts that are not digestible for a mainstream audience, and we draw out the nuggets, so people understand what our...