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PR Talk Podcast


PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists!

https://www.veracityagency.com/blog/podcast/

Jan 24, 2020

Connecting Local Business to the Larger Trends that Matter

A Conversation with Kim Moore, Editor of Oregon Business Magazine

After spending five years covering New York financial news, Kim Moore needed a change of pace. As a breaking news reporter, Kim’s job was to cultivate knowledgeable sources among the traders, investors and hedge fund managers working in the corporate loan and high-yield debt markets. These financial sectors were very busy during the mid-2000s, so there was a lot of news to break. During her time with Thomson Reuters, Kim began the publication’s first coverage of the credit default swaps that helped trigger the Great Recession.

Even though she enjoyed her work, the breaking news beat was high-pressure and non-stop. So in 2010, Kim moved to Portland in search of a lifestyle change and a new opportunity to write long-form pieces. In 2014, she took a job as a research editor at Oregon Business magazine. Today, she’s the magazine’s editor, overseeing a print publication and website. 

Kim recently sat down with PR Talk host Amy Rosenberg to talk about the Oregon Business editorial philosophy as well as tips for PRs seeking coverage.

Read the entire write-up at https://www.veracityagency.com/podcast/kim-moore/