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PR Talk

PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists!

https://www.veracityagency.com/blog/podcast/

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  2. Episode 71: Rebecca Dersh: Cision

Episode 71: Rebecca Dersh: Cision

Sep 11, 2019

Bringing PR into the Digital Age with Cision’s Rebecca Dersh

If you’re a PR pro, you’ve probably already used Cision to pull media lists. However, as Amy found out in this interview with Rebecca Dersh — Public Relations Manager for Cision — the platform can do so much more. 

As Rebecca describes it, Cision is a software solution helping PR and communication pros reach, target, and engage their audience. During the course of Amy and Rebecca’s chat, we discover how tools like Cision can help us justify our activities to our clients and open the door for more strategic work.

Read the entire recap at https://www.veracityagency.com/podcast/rebecca-dersh/

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