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PR Talk

PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists!

Nov 22, 2017

Gregory Day of the Weekly Portland Podcast Offers an Education in Entrepreneurial Pursuit Gregory Day started the Weekly Portland Podcast about two years ago for reasons that have morphed over time. He eventually realized that podcasting was the best format to truly capture the essence of the person being interviewed. He wanted to portray the interesting people of Portland in a non-comedic way that remained light-hearted and professional. Read the full recap at Show Notes: Gregory Day is the producer and host of The Weekly Portland Podcast, and The Dish on KPTV’s More Good Day Oregon. In his show, The Weekly Portland Podcast Gregory features TED speakers, creatives, industry leaders & entrepreneurs. In this episode of PR Talk, Amy and Gregory talk about podcasting as Gregory shares its importance and how listening to a podcast becomes a tool to continuously learn and build up knowledge. He also shares tips and advice on how to PR consultants can take advantage of the growing podcast platform. Check out these episode highlights: 03:00 Gregory shares how and why he started The Weekly Portland Podcast 04:25 Gregory’s transition journey from YouTube videos to a podcast 08:08 Gregory’s work history 09:31 How The Weekly Portland Podcast helps grow Portland’s publicity 10:36 Podcast as a learning tool to build knowledge 12:23 Reasons for success for a podcast that is about creator’s passion and interest 14:16 Gregory on booking and qualifying his podcast guests 25:13 His life’s journey: struggles and successes moving from England to the United States 28:31 Gregory’s top tips for PR people on setting up their Podcast shows and how they can take advantage of the growing platform 40:49 Importance of persistence according to Gregory

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